Custom Lettering of the ‘20s & ‘30s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that dominated book covers, magazines, posters and advertising in the inter-war period. Elegant modernistic type experiments jostle for attention with playful expressive brush lettering, illustrated novelties, heavy geometric sans serifs, dramatic inlines, drop shadows and all manner of outré typographic extravagances. With over 6,000 images categorised by style for easy reference, this book is an invaluable typographic inspiration for the designer, typophile, vintage magpie and anyone with an interest in 20th century culture. A cornerstone of any type-lovers library.
Read our interview with Rian Hughes.
Zavier Leslie Cabarga is an illustrator, type and logo designer, and author of many published books including Progressive German Graphics, Dynamic Black and White Illustration, The Logo, Font & Lettering Bible and Learn FontLab Fast. As an illustrator, Zavier’s work has appeared in New York Magazine, The New York Times, Wall Street Journal and on the covers of magazines such as Time, Newsweek, Fortune, National Lampoon and Screw. From 1975 Cabarga offered hand lettering and logo design services under the nom de plume Handy Lettering Company and by 1993 he’d created the first of many successful computer fonts including Magneto Bold, Streamline, BadTyp and Casey Bold, all of which can be found at LeslieCabarga.com.
I love this book! The author, Rian Hughes is not just the compiler of copious examples of great lettering but a great letterer and designer himself. So that means he really knows his stuff. This is his own "swipe file" of inspiration he's made public. I do think it's the last word on lettering of the 20s and 30s and I've been looking at it a lot when I'm drawing retro style letterforms. My only complaint is that there are too many great examples from which to choose. Recommended!